Blacksmith Cycle is Canada's preeminent bespoke bicycle shop. Partnering with the world's finest frame builders and parts manufacturers to create truly custom rolling works of art, Blacksmith strives to provide clients with a fully immersive cycling experience.
Blacksmith builds some of the finest racing bikes in the world by drawing from a very expertly curated roster of brands that deliver the greatest quality and performance available. Considering this I wanted to create a brand aesthetic that was modern and sleek while still implying a sense of hands on craftsmanship.
Work for Blacksmith has included designing team cycling kits, merchandise and frame graphics.
I worked with a partner to do a complete design and build out of Vice Media's new Toronto office in Fall of 2013. The project included transforming the 5,000 square foot raw loft space into an expandable office space which would incorporate two board rooms, edit suites, executive offices and desk space for 24+ employees.
Custom millwork included communal desks, shelves, layup tables, drop ceilings and board room tables. I designed and installed a 140 square foot mural of the Vice logo processed through VHS tape to adorn the back wall as the final branding of the space.
Screvvface is the independent clothing line that I've been designing and operating since 2011. The brand started from a simple t-shirt graphic made for friends that I continually got requests for. Since then Screvvface has grown its design collection by several seasons worth of graphics which has included fleece, hats, patches, pins, stickers and whole slew of other merchandise.
The name 'Screvvface' is an homage to the city that I live in and love. Screvvface is currently sold in a variety of stores around Toronto and online at:
Capital is Parkdale's go to destination for the best in espresso, baked goods and coffee shop atmosphere. My job was to brand it with an identity that was reflective of the eclectic neighbourhood it calls home. The primary logomark is an homage to the portafilter which is where a good espresso begins. I also designed and built a custom marquee menu board to create a focal point for the bright and beautiful space. The cards are meant to homage the menuboard which has become synonymous with Capital. The t-shirt I designed is a direct reference to the Parkdale Town Seal which was used from 1879-1889 when Parkdale was independent from Toronto. The seal incorporates symbols to represent Capital and it's original 3 founding partners.
Most recently Capital has responded to the demand for their exceptional muffins and baked goods with an offsite bakery and catering kitchen entitled Flagship. My job was to create branding that was cohesive to Capital's existing identity. In addition to this the business cards have been designed to also act as customizable flavour labels to be included with each delivery.
SJCB / CUT COFFEE
Cut Coffee is an independent Toronto based coffee roaster that needed a brand identity. They had already carved out a reputation as being a "punk" coffee company: DIY, grass-roots and a bit rough around the edges. The design challenge however, was to create something that felt raw but wasn't no-frills. The final result was a hand drawn logo and word mark, matte black consumer bags (glossy for the wholesale) and vibrant and aggressive colour story.
In addition to Cut Coffee's branding other projects for Sam James Coffee Bar included the company website, and concepts for accompanying clothing and accessories.
I was asked to design the site for the Bay's online magazine B Insider.
B Insider acts as an insider's guide to the world of fashion, style and design. Regularly updated content includes interviews with designers, style direction from industry experts, decor and home inspiration and a ton of other behind the scene looks at people from all over the creative industry.
Pleasence records is Toronto's premier independent label. Since 2011 they've churned out an impressive catalogue of all things avant-pop, odd-punk, and experimental.
I designed a brand package for Pleasence that has included branding, label design, merchandise and print ads.
BIKES ON WHEELS
Over the past 6 years I've designed a whole slew of logos, graphics and merch for Toronto's favourite bike shop, Bikes On Wheels.
Bikes on Wheels has been a mainstay in Kensington Market for over 20 years however, when Sean Killen purchased the business 6 years ago BOW was reignited with a new identity that attracted whole demographic of new, young urban riders.
With this considered BOW's new look has been heavily influenced by Toronto and all of it's riders. Graphics have been inspired by everything from local sports teams, contemporary design, favoured beer brands and everything else in between that inspires two wheeling Torontonians.